Residence G Hong Kong

In house print items design and coprywriting for soon to open Residence G in Honk Kong

Residence G Hong Kong is a serviced appartement to open in Hong Kong's TST District this fall.

It is the first of many to open around Asia, and is an extension of existing brand Hotel G.
 
ChokdiDesign has originated the graphic identity as well as the strong copy-writing, meant to jazz up the standards of the hotel industry, and give Residence G its own tone, that fits its tagline : trendy, outspoken, in-vogue.
 
In each city, a material and a colour is brought forward. Hong Kong flips around concrete. Shenzen, China will be around brick and Pattaya, Thailand, around bamboo, for example.
 
ChokdiDesign had developed an own identity for Residence G, before company board prefered to extend the existing identity of Hotel G.
Initial logo proposition
Original logo extension and update
Initial logo
New version
Designing and Writing for Residence G in-house items
Key Cards
Gift Card
Do Not Disturb sign
Mini Bar menu
Bed Linen Change card
Rescue Kit card, Towel Change card and Pillow Menu
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