![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/69ecd248-eaf4-439c-a9c4-d0ba7cc19880_rw_1920.jpeg?h=0e520c1c0e22d384a9c238f28322f169)
Brief
Commissioned to create the full branding, experience design and launching strategy for a new and upcoming boutique Atelier Pâtisserie
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/d785a4b2-23aa-4388-8ce6-426cd16db5a7_rw_1920.jpg?h=ac4ceb184467b1784e1932634d1bebd3)
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/8251e01e-781d-4a10-b1fe-ee92ec870744_rw_600.png?h=61cbf54e4b15712624a3227c59e97c3b)
Solution
Develop a smooth yet inviting branding conveying a sense of modern-day pastry Atelier rooted in French style and tradition.
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/4de8f25c-bd03-440c-904f-83a3b670731d_rw_1920.jpg?h=9d650646f3abe71e3717ef87f39caba9)
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/ade92838-9c2c-43b3-a259-4fda45653e11_rw_1200.jpg?h=ca8ffd1c4b74259d7028cea9cce919a6)
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/a167e522-53c1-4a3d-8329-1d67c3c37847_rw_1920.jpg?h=0c0bdbdd1e8462cade418abc4e80f174)
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/0cf777d9-d34d-47b3-99e3-047b3a9da163_rw_1920.jpeg?h=c30fb8e79510cc0a400453c988b2a745)
Strategy
The branding combines a bold logo and a custom font inspired by the traditional French pastry shops of the 70s, designed by Léo Bindner & Benjamin Rouzaud, as well as our addition of a smooth yet vibrant pink colour. Special attention was put on the production of the custom packaging allowing full versatility and brand buy-in.
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/4fdc75cc-fc0d-4d85-9c88-176f312f1278_rw_1920.jpeg?h=137e6be3bde7528f54e99a714ad5d829)
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/76783ccc-9e11-4580-a56c-c0f116384a57_rw_1920.jpeg?h=8d527f1846a9d379585cddaa036c09d9)
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![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/a40c3a37-3441-4705-a9ae-6e76863b88e6_rw_1920.jpeg?h=45f58dd7f143af32d350b754cd8d269c)
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![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/7ca55fdb-e323-43a8-905e-f57b38739610_rw_1200.gif?h=f739536694ab9ef058d7628ffb522154)
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![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/67c56dd1-dfa9-4615-9e69-f16e96c1d5a8_rw_1920.jpeg?h=c7d1cf6839efcec8dccc8e578fbc97d9)
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![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/73a9bca6-85b1-4c50-a2b3-7f3797ffdc20_rw_1200.jpg?h=049142362fa328a9df33899381617617)
![](https://cdn.myportfolio.com/33d9442445df6eb9ef4ab66c00eb6c87/5c7a4b7a-1b46-403f-93be-7e7bb23be7a5_rw_1200.jpg?h=382f0599191a0315171b7639f73ad2d9)
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